Client Brief

 “We want a simple character creator that can be used for representing the player and with a focus of diversity and sharing experience with others.”


Designing the User Experience

Diversity Fashion

A group project consisting of 3 people.

Many young people don’t feel quite represented by their character created for their game or sharing their creations with others and because of this, causes a lack of diversity of different race and cultures.

Client Needs

Easy to navigate

Represents the player

A character creator that is:

Share experiences with others

Our solution

  • Through user research, the team found that most preteen-teenager games with a focus on character creation, have bubbly, round and bright, but neutral colours such as cream and light browns.

  • Ensure that the project has as much customisation options possible to adhere to this requirement. Research and comparisons were done on various games for which options were present and needed in a variety of games.

  • The target market being people who are just entering and having exposure into the world of diversity and discovering themselves, so it was paramount to be inclusive and non-offensive as possible.

  • The team insisted on creating an experience free of microtransactions. Every option is available from the start and non are locked behind any DLC.

  • Post creations directly to social media outlets when sharing characters online.

Prototype

Personal Contributions

  • UX design and layout.

  • Art style (theme and images from open sourced websites)

  • Functionality

Note: Flow 2 is our original prototype before the creation ofFlow 1.